Selecting A Domain Name
If you are in the business of creating a lot of niche websites, domain names will probably be your biggest expense, or close to it if you are hiring out the majority of the work. One of the main reasons domain names are important is that you don’t want to waste money on poorly chosen domain names. I’ll give you all the information you need in this tutorial to make sure you’re selecting the best domain name for your websites.
To begin with, for those who are unaware, a domain name is just your website’s web address; for instance, espn.com is a domain name. Getting set up and online requires a domain name. It will be the first thing that your clients notice. You have to have a strong initial impression.
Your name will appear in numerous locations for your prospective customers to see:
Natural Search results such as on Google, Yahoo and Microsoft search
Video Marketing
Pay Per Click Advertisements that you run
Ezines / Newsletters that you publish or run ads in
Email and Forum Signatures
Off line advertising such as newspapers, direct mail, business cards or magazines.
When buying a domain name or domain names, there are several factors to take into account. The following are the main things you should think about before making your purchase:
Top Domain Name Don’ts:
Don’t use excessive dashes in the domain name.
Don’t use unrelated phrases in the domain name.
Don’t use too many keywords in the domain name.
Don’t repeat the primary keyword in the domain name.
Top Domain Dos:
Do use the primary keyword phrase in your domain name.
Be as specific as possible for your keyword phrase (long tail keyword phrases)
Place the primary keyword phrase at the beginning of the domain name.
Include commonly used related phrases in the name like “news”, “tips”, etc
Use action keywords like “cheap”, “discount”, “buy”, “deals”, “get”, etc.
Use top level domains like.com,.net,.info,, or.org,
Some additional tips:
1. Put a targeted keyword in your domain name, or even better, a long tail keyword phrase. It’s not a good idea to use more than one keyword, and you should never use the same term twice in the domain name.
2. Place the main keyword at the start of the domain name. Let’s give an illustration using this: Let’s say you are a garden tool vendor. You sell affordable, high-quality garden tools, not just any old garden tools. Your company is called Garden Tool World. You are going to buy your company’s domain names using the above tips. What about your product, though?
Finding names for your product domain that people will be searching for is crucial in this situation. Will a prospective client search for “cheap, high-quality garden tools” on a search engine? Or does the buyer search for “Low Cost Garden Tools”? You can determine what people are searching for based on our previous research. Therefore, your domain name might be cheapgardentools dot com if people are searching for “Cheap Garden Tools.”
Selecting a domain name is a crucial step in the whole marketing process and shouldn’t be rushed. By making sure your domain name accurately conveys your brand, product, and company, you’ll be laying the groundwork for successful future sales.
3. Try adding action words to the end of your domain name if you are unable to obtain the domain name you want. Deals, discounts, for sale, eBay, and so forth are a few examples of this. You could also use information, blogs, or tips, for instance. You may choose roofervideos.com if you had a website that used videos to instruct roofers. Adding a number to your keyword is another thought. Because the keyword phrase appears at the beginning of the domain name, cheapgardentools442.com, for instance, would function just as well as cheapgardentools.com.
4. Don’t be scared to use attention-grabbing, outward-facing keywords. These terms include alert, cure, warning, and warning.
5. Use of terms unrelated to the content of your website in your domain name is strongly discouraged.
6. Make sure you only use reputable top level domains like.com,.net,.info,.org, and.us. Avert domains ending in.tv and.biz. Maintaining top level domain names will help you in the credibility department, which is crucial. Naturally, obtaining a.com domain is the best option; however, if your desired name isn’t accessible within a.com domain, any of the other top level names will work perfectly.
Visit Nameboy.com if you find that you are struggling to come up with a domain name for your project. When you enter keywords on that website, a plethora of domain name suggestions will be generated for you. I also enjoy using Instant Domain Search as a website. The website in question “assists you in finding a domain name as fast as you can type.”
7. Avert domain names that contain hyphens. This is no longer a good idea, even though it was once. Your ability to rank highly in search engines may suffer if you use domain names that contain hyphens.
8. Try to make it as brief as you can. While some sites permit you to register a name with up to 63 characters, you must remember that users must be able to quickly and easily remember it and enter it into their browser. Make an effort to register the name that your clients and other website visitors will most easily associate with your website. Generally speaking, you want to try to keep it to no more than seven characters (not counting the suffix). There will be some potential customers who will type in your domain name, but the majority will click on a link.
9. Whenever possible, use with.com.
What dot? These days, suffixes come in a wide variety. We advise using the a.com suffix for businesses. When looking for a website, most people start their search with this extension. Additionally, the.com extension, being one of the most ancient, indicates that your company has been in operation for some time and has a solid online presence.
10. Get a domain name right away. More people are grabbing hold of domain names than candies during the St. Patrick’s Day parade. In order to avoid being stuck with “the-domain-name-that-no-one-wanted.net,” you must register as soon as possible. It is not necessary to have a webmaster, an e-commerce division, a web design consultant, or anything else. Really, a web page isn’t even necessary. Simply go register there before you lose
11. Consult others. Once you have selected a few potential names, find out what your friends and clients think. Even though a name makes perfect sense to you, it might be too difficult for others to remember. Is it simple to say your domain? Is spelling difficult? Must you give an explanation for your name choice?
12. Avoid making large purchases. Businesses used to be able to charge reservation fees in addition to a $70 “mandatory” InterNIC fee. It was decided a number of years ago that competing businesses ought to be allowed to sell domain names. Prices have dropped significantly as a result. As of the time I’m writing this, 1&1 is offering private.com domains for as low as $6.99, which is by far the lowest price available. The only leading registrar that offers free private registrations is 1&1.
13. A crucial component of your domain name is: It is imperative that you verify whether anyone else has ever used your domain. Getting your newly registered domain name indexed in the main search engines will be very challenging if it was used for spam or other unethical online activities. You don’t want to deal with this problem. Use http://www.archive.org to check if the domain name you are considering has ever been owned. If it has been owned, check the archives to see if this domain was being used in violation of any laws. I promise you that if you discover that it has been misused previously, you will be grateful to me. If we can avoid it, there’s no reason to make search engine optimization more difficult for us!
Even though you believe you have the perfect domain name and have looked up any past usage, you’re not quite sure if it’s the one. In any case, register it before someone else does!
